By Craig
As a business owner, it is essential that you are aware of all possible ways you can get your business the attention and exposure it needs. One way this can be done is to have a business blog. A successful blog can help attract new customers to your business. When done right and done well, a business blog can also give you what most companies have: a fan base. One that not only supports your products and/or services, but also promotes the company to their friends and family; something that companies like Apple and Ben and Jerry’s have.
Now, as with anything that generates this much value, you can do business blogging the right way or the wrong way. To help guide you in the right direction, here are five things to avoid in the world of business blogging.
Read The Rest of This Article »
July 16th, 2010
By Craig
Fan pages have become an effective part of a business’ strategy these days. Because of them, connecting to customers on a large scale has been easy. Small and large business owners have turned to this new-found business tool in growing their following, sending real-time updates to their fans, and keeping their company in focus.
Fan pages, such as that of Facebook, haven’t been in existence that long. They’re new, and they’re doing very well. Many people think that since they’re new, they come with new rules. But I beg to disagree. Their presence does not discount the established rules of marketing that have been tested and proven over time. They are still very much useful.
Yes! Social media is in but old-school rules are not out yet. Using social media is about dealing with your customers on a more personal level. It allows you to get through to them with their language and style of communication. With that in mind, old school rules can come in; you can make use of their effectiveness in delivering clear-cut communication.
Let’s go over some old-school rules that can help your fan page become more appealing and attract more fans.
Read The Rest of This Article »
July 15th, 2010
By Craig
Promoting a small business online takes more than just buying ad space. Some of the most successful brands didn’t get to where they are because of flashy ads, but because they made use of the power of social media. One of the social media sites taking the lead nowadays is Twitter. And it is your duty, as a business owner, to at least get to know more of this platform. And if you’ve come to the conclusion that Twitter is necessary to how you want to promote your business, here are some dos and don’ts you can chew on to get you started.
Read The Rest of This Article »
July 9th, 2010
By Craig
One of the advantages of having a brick and mortar business is that establishing your credibility is fairly straightforward. People can come over, take a look around, and decide whether or not they want to do business with you. You can be charming, impress them, and show some of the reasons your business is what they need.
On the other hand, online credibility is a bit tricky. For one, new visitors are only on your site for a few seconds – seldom longer. If you fail to make them trust you in those few precious moments, you’ve lost them. And the chances of getting them back are slim to none.
The fact that they’re not physically in your place of business means it’s easy for them to get out. You don’t get a chance to be charming, or show them around, or make eye contact. Online, they’re only there for a few seconds and if your site doesn’t deliver, they’re out the door, so to speak.
So how can you establish credibility online when you only have a couple moments to do so? Take your own surfing habits as a guide. When you’re on a site you’ve never been before, the reason why you stay is usually because the site has visuals that give you clues on what it can provide and whether it can be trusted. The same rules follow with other people. You have to give them visual clues that can grab their attention and make them want to stay and dig deeper.
Here are some things you might want to consider to establish online credibility.
Read The Rest of This Article »
July 7th, 2010
By Craig
Business process outsourcing has shown a steady growth in the recent years. Since it became popular, a Cumulative Annual Growth Rate (CAGR) of 10.9 percent has been observed in the profits coming from the BPO industry. It’s no wonder that in a few years, most businesses, especially small-and-medium scale, will have more overseas-based workers than in-house staff.
Along with this unstoppable growth of the industry comes the development in tools or software used. Every now and then, there’s an up-to-date version of applications that make business transactions between clients and outsourced employees both efficient and effective. Customer Relationship Management software is perhaps one of the most common tools that reflect this active development. CRMs are used in streamlining sales and marketing efforts, getting higher productivity, better profiling and targeting, and more. If you’re looking for a tool that fits your business needs, then you’ve come to the right place as we’ll be giving you an overview of this complete and cutting edge software – Zoho.
Read The Rest of This Article »
June 24th, 2010
Outsourcing
Blog 
