Virtual Assistant, Inc.
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  • Product Sales Increase $865K

    Synopsis:

    Strategies and techniques offered in the following VA Services result in $865K sales increase during first year.

    Results Include:
    • $865K sales increase during first year.
    • #1 listing for top 8 keyword phrases in major search engines.
    • 28% of total online market visits website.

    SEO Results

    Business Model:

    Sales of commercial air quality equipment conducted over the phone by a technical expert.

    Website:

    www.smokeeaters.org

    Initial Problems and Goals

    Problems:

    Catalog style website already exists with a category for smoke eaters, but it generates negligible sales for smoke eater category of products.

    Goals:
    • Increase sales in smoke eater product category.
    • Create highly visible niche market website providing easier way for customers to find the many lines of smoke eater products that are buried within the current catalog website.

    Most Important Skilled Tasks Performed

    SEO:

    Keyword analysis identified the following phrases to be highest search terms in major search engines for users likely to purchase smoke eaters.

    • smoke eater
    • smoke eaters
    • smokeeater

    Lesser searched, yet still significant phrases include the following:

    • smoke eater ls
    • cigarette smoke eaters
    • commercial smoke eater
    • smokeeaters
    • smoke eater air cleaner

    Many other significant keyword search phrases (specifically 33 others) were identified during keyword analysis and were included in the project but are not mentioned in this case study. Total searches performed for all significant keywords is 350 searches per day.

    Web Development:

    Web development and SEO work is guided by results of the keyword analysis and a niche marketing plan. In this way, search engine optimization is performed simultaneously with web development.

    • Website Architecture
    • On Page Optimization
    • Link Building
    • Cross Linking
    • Calls to Action
    • Template Design
    • Web Server Administration
    • Website Maintenance

    Results Obtained

    Search Engine Results:

    On page optimization, off page optimization, cross linking, effective website architecture and certain aspects of the Niche Website System contribute to the following organic search engine placement results at the time of posting this case study.

    Keyword Search Phrase

    Google Results

    Yahoo! Results

    MSN Results

    Page Listing # Page Listing # Page Listing #
    smoke eater Page 1 1 and 2 Page 1 1 and 2 Page 1 1 and 2
    smoke eaters Page 1 1 and 2 Page 1 1 and 2 Page 1 1 and 2
    smokeeater Page 1 1 and 2 Page 1 1 and 2 Page 1 3 and 4
    smoke eater ls Page 1 1 and 2 Page 1 1 and 2 Page 1 1 and 2
    cigarette smoke eaters Page 1 1 and 2 Page 1 1 and 2 Page 1 1 and 2
    commercial smoke eater Page 1 1 and 2 Page 1 1 and 2 Page 1 1 and 2
    smokeeaters Page 1 1 and 2 Page 1 1 and 2 Page 1 1 and 2
    smoke eater air cleaner Page 1 1 and 2 Page 1 1 and 2 Page 1 3 and 4

    SEO Search Engine Results

    Sales Conversions:

    Marketing techniques of the Niche Website System ™ convert traffic into sales. By targeting a small niche of the bigger market, the website is able to employ more effective conversion techniques than a website that entertains a broader market. Thus a major sales increase in the smoke eater product category.

    Following figures were obtained using keyword analysis software, website traffic analytics software and raw sales. Total Daily Searches includes the sum of all 33 significant keyword phrases discovered during keyword analysis.

    Total Daily Searches

    # Daily Visitors

    Total Sales 1st Year

    453 Searches Per Day 129 Visitors Per Day $865,000

    129 Daily Visitors / 453 Daily Searches = 28% of smoke eater market on the website

    Getting 28% of the market onto the website is a result of both SEO efforts combined with marketing copy that appears as a snippet on the search engine results page. Once a listing is in front of a potential customer, the writing must be compelling to make the user click on the listing. Thus, the first conversion is getting the user from the search engine results page onto the website. This is one component of the Niche Website System ™.

    Once on the website, there are multiple ways of converting traffic into sales. Every space on the website is purposefully used as a device to obtain one of several goals:

    • Gain user confidence
    • Build trust
    • Build the brand
    • Call to action
    • Educate the user (build brand + build trust)
    • Help the user find a product or information

    The combination of these goals converts website traffic into phone sales totally $865,000 for the first year of www.smokeeaters.org operation.

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